Art Buying 101

Top Questions

How do I start an art collection?
The joy of building an art collection is now available to everyone given the proliferation of technology and the ease of accessing local artists today. In the past, galleries often intimidated beginning art collectors but today the competition with available online art and self-represented artist has changed the scene drastically. While there is no set formula for building an art collection, here are a few tips to make your collection the best it can be, regardless of your budget.

Trust Your Instincts
Fill your collection with pieces you love – not pieces that feel like a good investment opportunity or a "good deal". Your collection should be a reflection of you. If you’re not sure what you like, spend some time just looking. Browse local art festivals and markets, or go to your local bookstore and read up on art basics, pay attention to the subject matter, color combinations or styles that capture your interest.

Buy Original Art
Much of the magic of an art collection is in the subtle nuance and energy of the artwork itself – how the work makes you feel when you look at it, what it says to each individual. Original art is unique, one-of-a-kind piece and allows you to make an exclusive statement about who you are and what you like.

Choose the Right Mix
You may wish to build your collection around a common element (style, color, theme), but selecting works of different size, shapes and mediums will help diversify the overall collection.

Should I only buy from famous artists?
While owning a work from a famous artist can be exciting, it is typically not a practical option for the majority of art buyers. However, as a new buyer, you may also focus on buying original artwork from emerging or lesser-known artists. Selecting work from artists that are up-and-coming gives you the excitement of being a part of their growth and, in most cases, will give you access to a steady stream of vibrant new works as the artist continues to evolve and grow. Cultivate your own leads amongst artists themselves. They are usually on to a winner before anyone else.

The bottom line is that you should collect art because you love it and because it will enhance your life and your living space. After that, the investment potential becomes incidental and merely a potential bonus to your overall enjoyment of the work.

That's enough for now but come back for coverage on the following topics!

Is it authentic? How do I tell?
How are art prices decided?
Is art a good financial investment?

Information compiled by
vivian le flore mora | fine art | 713.385.5548 | vivianmoraart.com